Blogging is a wonderful way to connect with your fans and build relationships and trust. For anyone in the food industry, blogging serves to connect people with your recipes and musings. You can use it to start a conversation – so much happens in the comments section of established blogs – and it’s a great place to start building those connections. It’s an opportunity to give your brand a voice and humanize the experience.
3 key points for companies in the food industry:
- Ask questions. The more questions you ask, the more likely people are to start talking.
- Post beautiful photos. Eating is such a visual experience – if you can capture that in a photo, you’re half way there. I’m way more likely to make a recipe when I can see the result is beautiful.
- Answer all your comments. It’s great that people are starting to leave comments, but brands that don’t engage with their comments section let it fall short. Even if someone says they don’t like something, engage with them.
Do you have a tip for food blogging? Leave it below in the comments section. I promise I’ll answer. (See what I did there? heh heh) 🙂